Archives for May 2016

How To Dazzle With Dialogue

Screenplay writer Kristin Johnson offers five key principles of dialogue, with an example of all five from the movie “Steve Jobs”.

On February 9 I had the great fortune to speak to the Desert Screenwriters Group (DSG), a special interest group (SIG) critique group under the umbrella of the Palm Springs Writers Guild (PSWG). [Read more…]

Three ways to write for the Web

There are three ways to write for online readers.  Learn the basics on how to write for the Web below.

You might have heard that writing for the Web is different than other writing. And you would be right.  But it is not that simple.

There are three types of writing for the Web.  Each serves a different purpose.  Each takes a different approach.  If you master these three styles, you can write anything you will need to reach an online audience:

  • Sales copy
  • Task-oriented content
  • Storytelling

Your conversion rate, however you measure it, depends on directly identifying the style you need. [Read more…]