Archives for September 2016

Write for your audience (5 sneaky hiring ads)

When you really need talent, you can find a creative way to write for your audience. Here are five superb examples of uber-targeted communications.

A friend of mine implored me to fire up The Guardian on my laptop a few days ago, so that I could see a hiring ad.

“Where?” I asked.

“Go there,” he said, pointing to “UK news”.

Puzzled, I clicked on “UK News”. [Read more…]