How to cook up mouth-watering blog posts – 31 easy tips

Blogging is a piece of cake when you have the recipe. Here are 31 tips to make your blog a mouth-watering treat that will keep readers coming back for more.

I love to blog. In fact, I just love to write. And writing is a huge part of blogging. It’s the meat of the meal. But it’s not the only thing that makes or breaks your blog posts.

There are five main aspects to your blog posts that are all equally important. Let’s take a quick look at each one: [Read more…]

Top 7 myths about expert roundups

Expert roundup posts have become more than just trendy. Let’s clear up some of the biggest myths about them.

It was not that long ago that a “roundup” blog post meant a collection of the most interesting posts on a topic that had appeared in the past week, month or year. Sometimes these were posts from around the Web. Sometimes, especially for annual roundups, it would be the best or most popular posts that had appeared on that blog: “My top posts of 2015!”

These days, you rarely hear the word “roundup” without the word “expert” in front of it. These expert roundups typically feature a large number of people responding to one or two questions, and all their responses are published verbatim. [Read more…]

Should you join the #MBUstorm blogging challenge?

Would you start writing a new blog if you had help? Or if you had a competitive incentive? Welcome to the MBUstorm blogging challenge.

Have you ever wanted to start a blog from scratch and grow it into a business? It’s the perfect DIY career move for any writer, but blogging is about more than just writing. So help is on its way! [Read more…]

Four resources to mine for trending content ideas

The world is talking. Is your content talking about the same things? Here are four ways to make sure it is.

In the world of online content, the topics people write about are often quite random. The goal of producing interesting and valuable content should be to establish credibility and drive visits to our websites. That can more effectively be accomplished by strategically choosing topics.

Aside from obvious topics in our chosen fields, how can we tap into and capitalize on the ever-changing flow of topical web traffic? I mean, how was I supposed to know that Kanye West was a telemarketer? [Read more…]

How to romance a blogger – Ooh la la!

In case you thought this article would be about dating or relationships, it’s not. We are all business here. It’s about getting your story told to a blogger’s audience.

Whether you want bloggers to review your product or you are hoping to guest post for them, whether you have a juicy Infographic you know their readers will go all agog over, or whether you hope to be interviewed or quoted, you can’t just go in cold. You can’t just walk up to a blogger and kiss him smack on the lips.

You have to romance him a little first. When you have him where the only word that will pass through his lips is “Yes”, then you can ask him to help you tell your story. [Read more…]

How long should a blog post be?

Bloggers want to know: how long should my blog posts be? Sorry, but there simply is no right answer to that question.

Two things happened yesterday.

First, I published a short post for the Chamber of Commerce on how business writing should be short. Here is an excerpt from my article:

That’s how your business writing should be: concise and to the point. Sure, make it chatting and personable, if you like. Business writing doesn’t have to sound formal. But there is no need to throw in a whole lot of extra words. Offer less, but they get more. Not more words, but more value – like the 100-calorie Kit Kat bars.

[Read more…]

How to hire writers without paying a penny

There are good reasons to have somebody else write your blog posts for you. The “free” ways actually have benefits you won’t get by just paying a writer.

Many people write their own blogs.  But sometimes they don’t.  Sometimes they get other people to write some of their posts.  And sometimes they pay the writer to do that…but sometimes they don’t.

In fact, there are three ways to get other people to write your blog posts for you without paying a penny. [Read more…]