Proofread. Proofread. Proofread. Kristin Johnson doesn’t want to know what “Reuse to Vacate” might mean.
The above headline might sound like a sentence from a particularly awful superhero comic book fanfiction crossover. If the good people at MovieWeb.com had used said sentence, we would have suspected they actually read awful comic book fanfiction crossovers.
As it is, their email marketing arm needs extra proofreading. We like MovieWeb. We read MovieWeb. Because we like MovieWeb, we’re doling out a bit of tough love. Here is how the current MovieWeb.com newsletter looked in our inbox.
The article headline on MovieWeb.com is phrased perfectly:“‘Batman vs. Superman’ Refuses to Move From ‘Captain America 3’ Release Date.”.
So all that is needed here to please the fanboys, dear MovieWeb, is to have your Web team coordinate with your email marketing team.