Your company book is the ideal recruiting tool

Some companies publish a book as a marketing and sales tool. But there is another reason to publish your own company book: to attract the best talent.

Being seen as a good place to work makes it easier to recruit top talent and build a stronger team. In fact, the more positive the image of your company, the more people will want to work for you. The results can be impressive:

  • lower training costs
  • lower recruiting costs
  • less turnover to manage
  • increased employee loyalty
  • better talent applying for jobs
  • greater worker loyalty and pride

[Read more…]

Write for your audience (5 sneaky hiring ads)

When you really need talent, you can find a creative way to write for your audience. Here are five superb examples of uber-targeted communications.

A friend of mine implored me to fire up The Guardian on my laptop a few days ago, so that I could see a hiring ad.

“Where?” I asked.

“Go there,” he said, pointing to “UK news”.

Puzzled, I clicked on “UK News”. [Read more…]