Three ways to write for the Web

There are three ways to write for online readers.  Learn the basics on how to write for the Web below.

You might have heard that writing for the Web is different than other writing. And you would be right.  But it is not that simple.

There are three types of writing for the Web.  Each serves a different purpose.  Each takes a different approach.  If you master these three styles, you can write anything you will need to reach an online audience:

  • Sales copy
  • Task-oriented content
  • Storytelling

Your conversion rate, however you measure it, depends on directly identifying the style you need. [Read more…]

Story packing: Ara Grigorian’s Finding the Story Beats workshop (spoilers)

There is both an art and a science to setting the pace of your novel. Here is what Kristin learned at the Story Beats Workshop in Santa Barbara.

In a previous post we gave recommendations as to what to pack for a writers’ conference, in this case the Santa Barbara Writers Conference. Your humble correspondent spent last week at #SBWC15 and her bags proved to be well-stocked.

Packing for a trip is a great analogy for constructing story structure. You need to know your must-haves without which your vacation, a.k.a. the journey in the story, can’t succeed. [Read more…]