Not all words are created equal

Not all words are created equal. Some are more powerful than others. Some are more precise. Some will elicit the right reaction.

Every writer knows just how important it is to choose just the right words.

No.  Wait.  That’s not true.  Every writer knows that it is important to choose just the right words, but most have no idea just how important it is.  But sometimes it can be quantified. [Read more…]