Not all words are created equal

Not all words are created equal. Some are more powerful than others. Some are more precise. Some will elicit the right reaction.

Every writer knows just how important it is to choose just the right words.

No.  Wait.  That’s not true.  Every writer knows that it is important to choose just the right words, but most have no idea just how important it is.  But sometimes it can be quantified. [Read more…]

K.I.S.S. your readers

Big words suck.  Gargantuan expressions fail to fulfill your readership’s expectations.  See how small words win the day?

Have you ever felt the need to use big words to sound more important or authoritative, or just to fill up space? Big words usually just make you sound pompous, at best. At worst, you make your text more challenging to read, and people do exactly what you might expect; they stop reading. Your writing should be as easy-flowing as possible. You should use the simplest words possible. [Read more…]