He came to Ottawa to study journalism at Carleton University, but changed his mind when three major Canadian dailies closed that year, opting instead to study political science and mass communication.
It was not long before he learned that what they teach you in “political science” and what goes on in the world of politics are poles apart, as he took up a position with his local Member of Parliament, Gerry Weiner. During those years, he discovered the importance of writing effective letters, press releases and publicity materials. He also learned how to handle both government and the media.
David left the world of politics to become a consumer advocate, taking on a position in public affairs at CAA (Canadian Automobile Association), learning how to approach politicians, bureaucrats and media from the other side. He continued to hone his skills as a speech writer, press release writer, article writer and most importantly a report writer (lots of reports!)
In 1998, David took on the Toronto-based role of Public Affairs Director and chief spokesperson for CAA Ontario, eventually conducting over 500 media interviews per year and helping to improve the condition of certain highways and to change laws about the safety and environmental impact of driving in the province. There were more articles, more press releases, more letters and more reports to write.
After writing his own book, Climb Your Stairway to Heaven: the 9 habits of maximum happiness, and the followup eBook, The Get Happy Workbook, David began taking on web promotion clients and writing clients under the name “The Happy Guy Marketing”, where he quickly gained a reputation for thinking outside the box and keeping a few steps ahead of the search engine algorithm changes.
In recent years, David has become a thought leader and part-time iconoclast in the world of social media and website promotion, focusing particularly on creating and promoting compelling content (great writing based on great thinking!) to new audiences.
David Leonhardt’s writing portfolio
Samples of books David has ghostwritten
Sorry, but due to the terms of the ghostwriting contracts, I am not allowed to reveal either the titles of the authors’ names. However, these are three books I have written since 2014:
A true story of corporate espionage. This non-fiction novel takes the reader on an eye-popping, behind-the scenes romp through a systematic attempt to bankrupt a determined immigrant entrepreneur. The book exposes huge deficiencies in the U.S. legal system, and an unsavoury racist undercurrent in the trades. It reveals how a national trade association and a national union teamed up to persecute a black businessman for more than a decade. This is a David and Goliath story.
A guide to stock market investing from the kitchen table. This financial book does not read like a finance book. The author welcomes the readers into his mother’s kitchen for a series of snacks and treats, accompanied by a lesson from his mother’s successful stock investing strategy. The target audience is housewives and others who don’t want to become financial experts, but want to profit from the stock market. This is where personal finance meets home cooking, an easy read for the average person.
A guide to marrying right and staying married. The two-part guide is authored by a pastor who has seen what works and what doesn’t in marriage. It outlines the principles of how to choose a good marriage partner, then offers up some time-honoured tips on keeping the relationship strong, through the good times and the hard times. This is the Christian answer to rising divorce rates.
Samples of David’s “thought leadership” writing and “sense of story”
Samples of business topics
- 3 Ways to Showcase Your Product’s Quality Online
- Does Your Website Say, ‘Trust Me’? It Better.
- Don’t use Wikipedia to repair your client’s online reputation
- Nurturing virtual teams in the 21st century
- Three ways to write for the Web
- Ghostwriter contracts 101
- How to Write a Corporate Brochure They Won’t Forget
- PRESS RELEASE:
First-ever Money-back Guarantee for Resume Services
Samples of profiles and biographies
- The Man Who Balances Rocks
- Cendrine Marrouat: Life’s Little Photographer
- This Lady Cooks With Weeds
- 5 Lessons From Steve Voudouris’ Remarkable Company-Building Success
- Wrote 23 inspirational, two-page biographies of famous people for a book.
- See also the corporate espionage book detailed above.
Samples of health and healthcare topics
- Six Reasons I Stand While I Work
- Could Canadian Alcoholics Finally Get A Cure?
- Risk Of A Canadian Zika Epidemic Is Small But Very Real
- Seven Tactics to Hike Painlessly With Your Trick Knee
- Writers, authors, bloggers – beware these health risks
- Edited the National Seniors Strategy.
- Wrote six health-sciences Infographics – antipathogen paper, coliform detection strips, phage-based bioactive packaging, phage-based bioactive membrane, wood supply software and high absorption textiles.
- Wrote an entire medical inventory management website.
- Edited/rewrote a first-hand account of dismantling chemical weapons left behind in Libya in 2013, from an occupational safety perspective.
Samples of personal finance topics
- The Future Of Canadian Currency May Be Digital
- Why Use a Mortgage Broker?
- How Can Self-employed People Qualify for a Mortgage?
- 8 Ways to Choose Iron Man Stocks
- See also the investing book detailed above.
David is a “Distinguished Toastmaster”, the highest recognition the organization offers, giving him advanced training in writing speeches. He is fluently bilingual in English and French, as well as partially fluent in Spanish (well, fluent enough to have somehow made it through three volumes of The Hitchhiker’s Guide to the Galaxy in Spanish).