Why your blog posts need better images than you have now – time to up your game!

Stock photography makes your blog look uninteresting. And it fails to deliver the most important marketing results. Here’s what to do instead.

NOTE: This is Part 4 of the “mouth-watering blog posts” series. You have a great idea and the ideal headline, and ooh-oooooh is your writing ever magnificent. Let me paint you a picture of what you’re still missing. [Read more…]

Your writing style and your choice of words can keep blog readers reading

How you write your blog posts, in plain language and easy to read, will determine whether anybody reads what you write. Here is how to keep people reading.

NOTE: This is Part 2 of the “mouth-watering blog posts” series. You have a great idea and the ideal headline, but you’ll need a bit more than that.

How you write is not as important as what you write. For instance, the quality of your writing is not as important as the what your headline says.

But if you come up with the best idea for a blog post and give it the most deliciously seductive headline, all that work will be wasted if people leave your page after a few seconds. [Read more…]

Political speechwriters must leverage authenticity

Speechwriting is a special skill. And political speeches require an extra layer of understanding.Most of all, they require authenticity.

What is the most important feature of a political speech?

  1. Ideas?
  2. Vision?
  3. Alliteration?
  4. Emotion?
  5. Leadership?
  6. Credibility?

No. No. No. No. No. No. Authenticity. That’s the key on which all of the above rest. [Read more…]

How to write a powerful blog post headline that says “Read me!” in 6 easy steps

Your blog post headline says only one of two things: “Read me” or “Don’t bother”. Here are six ways to make sure that your headline says, “Read me.”

NOTE: This is Part 2 of the “mouth-watering blog posts” series. You’ve found the perfect idea for a blog post. Now , that idea needs a headline.

The headline or title of your blog post fulfills several functions, all of which lead to the same thing. The goal of the headline is to draw the reader in.

The actual functions are: [Read more…]

What to write about to attract traffic, build a throng of raving fans and create a world-class blog

There are hundreds, maybe thousands, of blog posts on every topic. The only thing that makes yours worth reading is a truly original idea. Here’s how to create those ideas.

NOTE: This is Part 1 of the “mouth-watering blog posts” series.

Nothing is more important than a truly original and interesting idea for your blog post.

You can wax eloquent.

You can use perfect English.

You can optimize for length and keywords and whatever other metric.

At the end of the day, it’s the idea that counts. But with thousands of other blog posts on the subject, how do you create an original idea? [Read more…]

How to describe a character (with free character development crib sheet)

It’s been said that every story has been told over and over. But characters are unique and refreshing…if you write them right. Here’s how to develop a character.

Every story is built on two fundamental bases. The foundation is the plot. The plot is fairly simple. It can be told in a few sentences.

You might spend a further few pages describing the many twists and turns in the plot.

On that foundation grow the characters.

This is where it gets exciting. People follow the plot, but they relate to their fellow humans (or non-humans given humanesque personalities). [Read more…]

Infographic: Do I need a ghostwriter? How to tell if you need to hire a ghostwriter

Many authors hire ghostwriters. But how do you know if you should? This handy flow chart will help answer the question: “Should I hire a ghostwriter?”

Surprisingly, not everybody needs to hire a ghostwriter. Some people write their own books, screenplays and business materials.

But people come to ghostwriters for a variety of reasons. This flow chart will help you determine if you have one of the common reasons that people need to hire a ghostwriter. [Read more…]

How to write a professional bio for sales or for credibility

A short biography, or “bio”, opens your door to your audience. Here’s how to make it open the right door.

A bio serves one main purpose: it gives you credibility.

Consider the after-dinner speaker. If nobody introduced him and gave a little background about him, you’d be saying to yourself, “Who is this guy?”

The introduction answers that question before you ask it. That introduction is a short bio. [Read more…]

How a ghostwriter can help you get your book published

Want a publish-ready book manuscript? Here’s how a ghostwriter can get you ready to publish.

Some people come to us thinking that we’ll publish their book. We won’t. But we can make their manuscript publishable.

Getting published is always a challenge, unless you self publish. But even then, you need a publishable manuscript. You need a book that people will want to read.

That’s where our ghostwriters come in. [Read more…]

Proofreading saves lives! How I almost became a hitman by signing a murder contract

Never publish anything without proofreading. Ideally, have several people proofread. Here is a a case study of how proofreading saved me from becoming a hitman.

[Read more…]