How to write a powerful blog post headline that says “Read me!” in 6 easy steps

Your blog post headline says only one of two things: “Read me” or “Don’t bother”. Here are six ways to make sure that your headline says, “Read me.”

NOTE: This is Part 2 of the “mouth-watering blog posts” series. You’ve found the perfect idea for a blog post. Now , that idea needs a headline.

The headline or title of your blog post fulfills several functions, all of which lead to the same thing. The goal of the headline is to draw the reader in.

The actual functions are: [Read more…]

What to write about to attract traffic, build a throng of raving fans and create a world-class blog

There are hundreds, maybe thousands, of blog posts on every topic. The only thing that makes yours worth reading is a truly original idea. Here’s how to create those ideas.

NOTE: This is Part 1 of the “mouth-watering blog posts” series.

Nothing is more important than a truly original and interesting idea for your blog post.

You can wax eloquent.

You can use perfect English.

You can optimize for length and keywords and whatever other metric.

At the end of the day, it’s the idea that counts. But with thousands of other blog posts on the subject, how do you create an original idea? [Read more…]

How to describe a character (with free character development crib sheet)

It’s been said that every story has been told over and over. But characters are unique and refreshing…if you write them right. Here’s how to develop a character.

Every story is built on two fundamental bases. The foundation is the plot. The plot is fairly simple. It can be told in a few sentences.

You might spend a further few pages describing the many twists and turns in the plot.

On that foundation grow the characters.

This is where it gets exciting. People follow the plot, but they relate to their fellow humans (or non-humans given humanesque personalities). [Read more…]

Infographic: Do I need a ghostwriter? How to tell if you need to hire a ghostwriter

Many authors hire ghostwriters. But how do you know if you should? This handy flow chart will help answer the question: “Should I hire a ghostwriter?”

Surprisingly, not everybody needs to hire a ghostwriter. Some people write their own books, screenplays and business materials.

But people come to ghostwriters for a variety of reasons. This flow chart will help you determine if you have one of the common reasons that people need to hire a ghostwriter. [Read more…]

How to write a professional bio for sales or for credibility

A short biography, or “bio”, opens your door to your audience. Here’s how to make it open the right door.

A bio serves one main purpose: it gives you credibility.

Consider the after-dinner speaker. If nobody introduced him and gave a little background about him, you’d be saying to yourself, “Who is this guy?”

The introduction answers that question before you ask it. That introduction is a short bio. [Read more…]

How a ghostwriter can help you get your book published

Want a publish-ready book manuscript? Here’s how a ghostwriter can get you ready to publish.

Some people come to us thinking that we’ll publish their book. We won’t. But we can make their manuscript publishable.

Getting published is always a challenge, unless you self publish. But even then, you need a publishable manuscript. You need a book that people will want to read.

That’s where our ghostwriters come in. [Read more…]

Proofreading saves lives! How I almost became a hitman by signing a murder contract

Never publish anything without proofreading. Ideally, have several people proofread. Here is a a case study of how proofreading saved me from becoming a hitman.

[Read more…]

Something Amazing – song lyrics in need of music

This song is an amazing song. But it’s just lyrics, so far.

This song is intended to be a pop-rock song. It’s been played once as heavy metal. It has a tune, just no music written down. What it needs now is music. Then, a singer or a band to run with it. [Read more…]

Proofreading saves lives! How a celebrity chef became a cannibal

It’s easy to miss vital details, which is why multiple proofreaders are often needed. Here is a tragic story – a proofreading case study – of how a typo turned a celebrity chef into a cannibal.

It all happened so innocently. In fact, at first nobody even noticed. Rachael Ray, a well-known celebrity chef, loved her family. And her dog. Apparently, she really, really loved them. In fact, she was normal in every sense of the word.

But then, somebody at a magazine made a fatal mistake. A proofreader failed to proofread the cover before publishing… [Read more…]

How to write a non-fiction book cover blurb that sells

If you plan to self-publish your non-fiction book, the most important thing you will ever write is the cover blurb for your book. Here’s how to do it right.

If you self-publish, you have to do it all. That includes preparing the cover of your book. Your book is like any other product – the packaging sells the cookies and the frozen dinner. Likewise, the cover sells the book.

People will get a feel for the book from the cover. [Read more…]