Dumb it down, or clear it up?

When you write in plain English, you are not “dumbing it down”. You are clearing things up.

There are two main ways to make a text easier for everybody to read. One way is to use simpler concepts. This way, even people with little education will understand. Even people unfamiliar with the topic will understand.

For instance, try explaining climate change to someone with very little education. You could talk about the change in temperature and the melting ice caps and the rising oceans and how all this affects El Niño and… no way!

You’ll have to make the explanation itself simpler. [Read more…]

You are the center of the universe

It’s about the reader and only the reader. Use “you” in your text to give the reader ownership of your product or service, or the ideas you are putting forward.

You are the center of the universe. That is because you are the reader right now. As long as you keep reading, you are the center of the universe. Everything in this article is about you, because if you stop reading, I would just be writing in an echo chamber.

On your blog, “you” is also the center of the universe. But on your blog, you are not the “you”. You are just the writer; your readers are the all-important “you”.

If this sounds confusing, consider first why people come to your blog or website. There are several possible reasons: [Read more…]

The 1 trait every ghostwriter needs

Just one thing separates a ghostwriter from other writers. Without this trait, you simply cannot ghostwrite.

A lot of writers get frustrated when their big dream doesn’t come true. Not every writer finds their beat writing fiction. Not every writer becomes a bestseller. Not every writer makes enough as an author to pay the bills.

So they turn to ghostwriting. [Read more…]

Clarity – the key to effective writing

If you are writing non-fiction, clarity counts most. Here are four tips to write clearly.

Before sharing my incredibly useful tips with you, I must begin with two huge caveats.

First, fiction is not like non-fiction. In fiction, the mood is sometimes more important than the facts. But even in fiction, clarity counts. If your readers can’t follow the story well enough, they will get discouraged.

And, even hitting just the right mood, your story will fall flat if they just don’t get it. [Read more…]

These traits will make you a writer

What does it take to be a writer? Here are some traits that can help.

This is the seventh installment in a series that began as just a few random thoughts that I had to publish somewhere. When you gotta write, you gotta write.

If you have what it takes to be a writer, you’ll probably want to read the previous editions, so here they are: [Read more…]

14 useless words to throw away

Sometimes we throw in words that add nothing to the meaning. They make it harder to read your article, book or report. Here are some words you can throw away.

Go straight to the Infographic

Available

This word gets thrown into sentences all the time. Here are two ways it is thrown in for no good reason:

  • “This report is available with…” No, no, no. Instead, you can say “This report has…”. It’s much shorter and to the point.
  • “The line staff processed the available documents.” Hold on…they processed only the available ones? Really? Why didn’t they also process the unavailable ones? You see, there is no reason to specify that they processed the available documents.

Throw it away! [Read more…]

How to save money on ghostwriting

Want to save money on ghostwriting services? Here is your complete guide to getting the best bang for your buck.

There is no question that ghostwriting is expensive. It is a highly skilled, labor-intensive job. But there is a very wide range of pricing. I have known people to pay upwards of $50,000 to have a book ghostwritten. That is not good.

I have also known people to pay very, very little…but that is not good, either. [Read more…]

A tale of abuse and betrayal

Another client of THGM Writing Services publishes her book.  The Black Veil of Deceit, transcribed by Marina Kaye, is a true story of abuse and betrayal, escape and recovery.

Marina wrote her book as a healing exercise after escaping years of abuse. By the time she was through, The Black Veil of Deceit had become a literary anthem for women everywhere.

We have helped many people write their stories. Some of those stories hurt. Some of them are not easy to write. Marina’s is one of those stories that had to be written, even if it hurt to write: [Read more…]

How to write a query letter – the ultimate guide

If you want to publish your book through a traditional publishing house, you will need a query letter. Here is all you need to know in one place.

Whether you have written the next great literary masterpiece, or a reputation book to promote your business, one hard truth appears at the end of your last edit. You have to get it published. As we zoom through the 21st century, you have more publishing options than ever. [Read more…]

Your company book is the ideal recruiting tool

Some companies publish a book as a marketing and sales tool. But there is another reason to publish your own company book: to attract the best talent.

Being seen as a good place to work makes it easier to recruit top talent and build a stronger team. In fact, the more positive the image of your company, the more people will want to work for you. The results can be impressive:

  • lower training costs
  • lower recruiting costs
  • less turnover to manage
  • increased employee loyalty
  • better talent applying for jobs
  • greater worker loyalty and pride

[Read more…]