It’s not just what you write in your blog that counts. It’s also what your blog looks like.
NOTE: This is Part 5 of the “mouth-watering blog posts” series. You have come up with a superb idea and a headline to match. Your writing is superb and you’ve added some attractive images. There’s one last piece of business to attend to.
Have you ever noticed how effective a plate of food is on a menu? Studies show that people tend to order the items pictured much more than those that are included just as text.
In fact, they tend to order things that look appealing. Never mind that looks have no bearing on taste; looks have every bearing on whether people expect the dish to taste good. [Read more…]