Everybody should blog. Blogging is now a basic tool to succeed in almost every field. Here are 10 reasons why.

You should be blogging, whether you run a business, freelance part time or hope someday to land that dream job. Hairdresser? Plumber? Home inspector? Nuclear safety monitor? Whoever you are, other than a criminal or a spy, blogging gets you ahead. Most of these 10 reasons apply to you.

1. It’s fulfilling
2. Instant credibility
3. Build a loyal fan base
4. The ultimate networking tool
5. Help the search engines find you
6. Feed your social media following
7. Much more complete than a resume
8. Business card? What business card?
9. Tangible proof of what you know, can do and have done
10. Clients and employers can find you even when they are not yet looking to hire

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Blogging is a piece of cake when you have the recipe. Here are 31 tips to make your blog a mouth-watering treat that will keep readers coming back for more.

I love to blog. In fact, I just love to write. And writing is a huge part of blogging. It’s the meat of the meal. But it’s not the only thing that makes or breaks your blog posts.

There are five main aspects to your blog posts that are all equally important. Let’s take a quick look at each one: [Read more…]

Expert roundup posts have become more than just trendy. Let’s clear up some of the biggest myths about them.

It was not that long ago that a “roundup” blog post meant a collection of the most interesting posts on a topic that had appeared in the past week, month or year. Sometimes these were posts from around the Web. Sometimes, especially for annual roundups, it would be the best or most popular posts that had appeared on that blog: “My top posts of 2015!”

These days, you rarely hear the word “roundup” without the word “expert” in front of it. These expert roundups typically feature a large number of people responding to one or two questions, and all their responses are published verbatim. [Read more…]

The world is talking. Is your content talking about the same things? Here are four ways to make sure it is.

In the world of online content, the topics people write about are often quite random. The goal of producing interesting and valuable content should be to establish credibility and drive visits to our websites. That can more effectively be accomplished by strategically choosing topics.

Aside from obvious topics in our chosen fields, how can we tap into and capitalize on the ever-changing flow of topical web traffic? I mean, how was I supposed to know that Kanye West was a telemarketer? [Read more…]