Why your blog posts need better images than you have now – time to up your game!

Stock photography makes your blog look uninteresting. And it fails to deliver the most important marketing results. Here’s what to do instead.

NOTE: This is Part 4 of the “mouth-watering blog posts” series. You have a great idea and the ideal headline, and ooh-oooooh is your writing ever magnificent. Let me paint you a picture of what you’re still missing. [Read more…]

Your writing style and your choice of words can keep blog readers reading

How you write your blog posts, in plain language and easy to read, will determine whether anybody reads what you write. Here is how to keep people reading.

NOTE: This is Part 2 of the “mouth-watering blog posts” series. You have a great idea and the ideal headline, but you’ll need a bit more than that.

How you write is not as important as what you write. For instance, the quality of your writing is not as important as the what your headline says.

But if you come up with the best idea for a blog post and give it the most deliciously seductive headline, all that work will be wasted if people leave your page after a few seconds. [Read more…]

How to write a powerful blog post headline that says “Read me!” in 6 easy steps

Your blog post headline says only one of two things: “Read me” or “Don’t bother”. Here are six ways to make sure that your headline says, “Read me.”

NOTE: This is Part 2 of the “mouth-watering blog posts” series. You’ve found the perfect idea for a blog post. Now , that idea needs a headline.

The headline or title of your blog post fulfills several functions, all of which lead to the same thing. The goal of the headline is to draw the reader in.

The actual functions are: [Read more…]

What to write about to attract traffic, build a throng of raving fans and create a world-class blog

There are hundreds, maybe thousands, of blog posts on every topic. The only thing that makes yours worth reading is a truly original idea. Here’s how to create those ideas.

NOTE: This is Part 1 of the “mouth-watering blog posts” series.

Nothing is more important than a truly original and interesting idea for your blog post.

You can wax eloquent.

You can use perfect English.

You can optimize for length and keywords and whatever other metric.

At the end of the day, it’s the idea that counts. But with thousands of other blog posts on the subject, how do you create an original idea? [Read more…]

Top 10 reasons to start blogging (unless you are an undercover spy or a drug smuggler)

Everybody should blog. Blogging is now a basic tool to succeed in almost every field. Here are 10 reasons why.

You should be blogging, whether you run a business, freelance part time or hope someday to land that dream job. Hairdresser? Plumber? Home inspector? Nuclear safety monitor? Whoever you are, other than a criminal or a spy, blogging gets you ahead. Most of these 10 reasons apply to you.

  1. It’s fulfilling
  2. Instant credibility
  3. Build a loyal fan base
  4. The ultimate networking tool
  5. Help the search engines find you
  6. Feed your social media following
  7. Much more complete than a resume
  8. Business card? What business card?
  9. Tangible proof of what you know, can do and have done
  10. Clients and employers can find you even when they are not yet looking to hire

[Read more…]

How to cook up mouthwatering blog posts – 31 easy tips

Blogging is a piece of cake when you have the recipe. Here are 31 tips to make your blog a mouthwatering treat that will keep readers coming back for more.

I love to blog. In fact, I just love to write. And writing is a huge part of blogging. It’s the meat of the meal. But it’s not the only thing that makes or breaks your blog posts.

There are five main aspects to your blog posts that are all equally important. Let’s take a quick look at each one: [Read more…]

Top 7 myths about expert roundups

Expert roundup posts have become more than just trendy. Let’s clear up some of the biggest myths about them.

It was not that long ago that a “roundup” blog post meant a collection of the most interesting posts on a topic that had appeared in the past week, month or year. Sometimes these were posts from around the Web. Sometimes, especially for annual roundups, it would be the best or most popular posts that had appeared on that blog: “My top posts of 2015!”

These days, you rarely hear the word “roundup” without the word “expert” in front of it. These expert roundups typically feature a large number of people responding to one or two questions, and all their responses are published verbatim. [Read more…]

Should you join the #MBUstorm blogging challenge?

Would you start writing a new blog if you had help? Or if you had a competitive incentive? Welcome to the MBUstorm blogging challenge.

Have you ever wanted to start a blog from scratch and grow it into a business? It’s the perfect DIY career move for any writer, but blogging is about more than just writing. So help is on its way! [Read more…]

Four resources to mine for trending content ideas

The world is talking. Is your content talking about the same things? Here are four ways to make sure it is.

In the world of online content, the topics people write about are often quite random. The goal of producing interesting and valuable content should be to establish credibility and drive visits to our websites. That can more effectively be accomplished by strategically choosing topics.

Aside from obvious topics in our chosen fields, how can we tap into and capitalize on the ever-changing flow of topical web traffic? I mean, how was I supposed to know that Kanye West was a telemarketer? [Read more…]

How to romance a blogger – Ooh la la!

In case you thought this article would be about dating or relationships, it’s not. We are all business here. It’s about getting your story told to a blogger’s audience.

Whether you want bloggers to review your product or you are hoping to guest post for them, whether you have a juicy Infographic you know their readers will go all agog over, or whether you hope to be interviewed or quoted, you can’t just go in cold. You can’t just walk up to a blogger and kiss him smack on the lips.

You have to romance him a little first. When you have him where the only word that will pass through his lips is “Yes”, then you can ask him to help you tell your story. [Read more…]

How long should a blog post be?

Bloggers want to know: how long should my blog posts be? Sorry, but there simply is no right answer to that question.

Two things happened yesterday.

First, I published a short post for the Chamber of Commerce on how business writing should be short. Here is an excerpt from my article:

That’s how your business writing should be: concise and to the point. Sure, make it chatting and personable, if you like. Business writing doesn’t have to sound formal. But there is no need to throw in a whole lot of extra words. Offer less, but they get more. Not more words, but more value – like the 100-calorie Kit Kat bars.

[Read more…]

How to hire writers without paying a penny

There are good reasons to have somebody else write your blog posts for you. The “free” ways actually have benefits you won’t get by just paying a writer.

Many people write their own blogs.  But sometimes they don’t.  Sometimes they get other people to write some of their posts.  And sometimes they pay the writer to do that…but sometimes they don’t.

In fact, there are three ways to get other people to write your blog posts for you without paying a penny. [Read more…]