Entrepreneurs! Consultants! Experts! CEOs! Professionals! Have you written your book yet? If not, now is the time.

This blog post is specifically written for anyone whose personal reputation is vital to their business success.

If your credibility, if your knowledge and skill, if your personality can help increase your conversion rate, keep reading.

If your credibility, if your knowledge and skill, if your personality can help increase the value of your sales, keep reading.

If your lack of credibility, if your unknown skills, if your unexplored personality can – oops! – lose you sales and cost you business, keep reading. [Read more…]

Writing and publishing are two different worlds. But if a writer self-publishes, one needs to know a few things about publishing.

There’s nothing quite like the high of finally completing you manuscript. Yes!

But a manuscript is not a book. You still have to get it published.

And you have many options for publishing. [Read more…]

If you plan to self-publish your novel, the most important thing you will ever write is the cover blurb for your book. Here’s how to do it right (with examples from top authors of the 21st century).

If you self-publish, you have to do it all. That includes preparing the cover of your book. Just as the packaging helps sell crackers and cereal, the cover sells the book.

Yes, people do judge a book by its cover.

A cover is more than just a title and an image. On the back, people read the author’s bio. They read the reviews. They look at the author’s picture. But most of all, they read the back cover blurb. Those few lines answer the book buyer’s critical question:

“What’s this book all about?”

[Read more…]

If you want to publish your book through a traditional publishing house, you will need a query letter. Here are all the query letter tips you need to know.

Whether you have written the next great literary masterpiece, or a reputation book to promote your business, one hard truth appears at the end of your last edit. You have to get it published. As we zoom through the 21^st century, you have more publishing options than ever. [Read more…]

eBooks are taking over the world of reading. Is this a good thing or a bad thing? Here are some pros and cons of eBooks.

A book is no longer just a stack of papers bound together. More and more people are reading electronic books, or eBooks. Some are PDFs. Some are on Kindle. Some come in various other formats.

There are pros and cons of eBooks replacing paper books. Before I list a few, let me say that I still love paper. I spend so much time staring at a screen for work, that I really don’t want to stare at a screen when I don’t have to. But there are some undeniable advantages to eBooks. [Read more…]