It’s about the reader and only the reader. Use “you” in your text to give the reader ownership of your product or service, or the ideas you are putting forward.

You are the center of the universe. That is because you are the reader right now. As long as you keep reading, you are the center of the universe. Everything in this article is about you, because if you stop reading, I would just be writing in an echo chamber.

On your blog, “you” is also the center of the universe. But on your blog, you are not the “you”. You are just the writer; your readers are the all-important “you”.

If this sounds confusing, consider first why people come to your blog or website. There are several possible reasons: [Read more…]

If you are writing non-fiction, clarity counts most. Here are four tips to write clearly.

Before sharing my incredibly useful tips with you, I must begin with two huge caveats.

First, fiction is not like non-fiction. In fiction, the mood is sometimes more important than the facts. But even in fiction, clarity counts. If your readers can’t follow the story well enough, they will get discouraged.

And, even hitting just the right mood, your story will fall flat if they just don’t get it. [Read more…]

Sometimes we throw in words that add nothing to the meaning. They make it harder to read your article, book or report. Here are some words you can throw away.

Go straight to the Infographic

Available

This word gets thrown into sentences all the time. Here are two ways it is thrown in for no good reason:

• “This report is available with…” No, no, no. Instead, you can say “This report has…”. It’s much shorter and to the point.
• “The line staff processed the available documents.” Hold on…they processed only the available ones? Really? Why didn’t they also process the unavailable ones? You see, there is no reason to specify that they processed the available documents.

Throw it away! [Read more…]

Readability is in crisis. Even the abstracts from studies on readability are virtually incomprehensible. Let’s see what they really say.

What is readability? It’s a measure of how easy a text is to read. For example, how easy is it to read a blog post or white paper you wrote?

Readability is most commonly measured in grade levels. The average person reads in the range of Grade 6 to Grade 8. This might shock you. You’ve had 12 grades of education. Or you’ve had 15 or even 20. But you still read at a Grade 8 level or lower. Yes, you can read at a higher level, but you would do so only when you have to. Why is this?

[Read more…]

Alexander Hamilton was America’s greatest ghostwriter. Here are five lessons he leaves us, with quotes from the musical that bears his name.

Lin-Manuel Miranda is a genius of a writer, taking the fairly base form of entertainment that hip-hop is and elevating it to artistic grandeur. Hamilton: An American Musical contains layers of meaning, and pulls people into the story of America’s greatest ghostwriter.

What? You thought Hamilton was a banker? Or a politician? Or a lawyer? [Read more…]