How to romance a blogger – Ooh la la!

In case you thought this article would be about dating or relationships, it’s not. We are all business here. It’s about getting your story told to a blogger’s audience.

Whether you want bloggers to review your product or you are hoping to guest post for them, whether you have a juicy Infographic you know their readers will go all agog over, or whether you hope to be interviewed or quoted, you can’t just go in cold. You can’t just walk up to a blogger and kiss him smack on the lips.

You have to romance him a little first. When you have him where the only word that will pass through his lips is “Yes”, then you can ask him to help you tell your story. [Read more…]