Some companies publish a book as a marketing and sales tool. But there is another reason to publish your own company book: to attract the best talent.
Being seen as a good place to work makes it easier to recruit top talent and build a stronger team. In fact, the more positive the image of your company, the more people will want to work for you. The results can be impressive:
- lower training costs
- lower recruiting costs
- less turnover to manage
- increased employee loyalty
- better talent applying for jobs
- greater worker loyalty and pride