Big words suck. Gargantuan expressions fail to fulfill your readership’s expectations. See how small words win the day?
Have you ever felt the need to use big words to sound more important or authoritative, or just to fill up space? Big words usually just make you sound pompous, at best. At worst, you make your text more challenging to read, and people do exactly what you might expect; they stop reading. Your writing should be as easy-flowing as possible. You should use the simplest words possible. [Read more…]