Interesting fact – every single testimonial on this website was volunteered by our clients. We do not seek out testimonials. Read on to find out why.
If you read a lot about marketing on the Internet, you will know how important it is to be seen as credible to website visitors. This is important to us, too; when you visit our website, we want you to feel assured that we are credible.
- That we know what we are doing.
- That we are honest.
- That we follow through with our commitments.
There are many ways to do this. Testimonials are one way, but there are others. Here are a few that we have used on this website.
We show that we are real people by having a welcome video on most important business pages.
We feature a “Get my free quote” button on the contact form, so that people know they are under no obligation just by contacting us.
We include “As seen in” logos at the bottom of all pages, to show that the media takes us seriously.
Why we value testimonials so highly
And we include testimonials. In fact, we are a bit more enthusiastic about testimonials than most websites are. You will see a couple highlights at the bottom of all our pages, followed by a link to our testimonials page. We also include relevant testimonials on our business pages, such as our book writers page. Testimonials are recommendations from users – from people who have actually used our services. They are critical for credibility.
But why do we not seek out testimonials? Or, why don’t we do like so many businesses do – just make them up? Oh, yes – that is exactly why. Because so many businesses make up their testimonials.
In fact, we have been asked on a number of occasions to write fake testimonials for businesses, and there is a thriving marketplace for writing fake reviews and testimonials for businesses. We don’t take that kind of business, by the way, just as we don’t write essays for students who should be doing their own homework.
Can you trust reviews you read online? No.
Can you trust our testimonials? You bet!
And that is why we never ask for testimonials – so that we can truthfully say that the words you read on our website are the spontaneous comments of our clients, spoken from the heart without being prompted.
It’s a little thing, but it reflects our integrity in an area where far too many enterprises are willing to let theirs slip.